Social Media Creator
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Job Description
Social Media Creator Agent at Toptal coaching creators to grow their audience and monetize their content. Designing methodologies and building playbooks for successful creator engagement.
Responsibilities:
- Conduct creators onboarding, assess performance, and identify growth opportunities across platforms.
- Provide 1-to-1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building).
- Define weekly goals and metrics that drive measurable growth.
- Guide creators toward professional publishing standards and consistent audience development.
- Support creators in preparing for monetization and activate brand opportunities when appropriate.
- Design, test, and refine the coaching methodologies that will scale the Creator Agent function.
- Convert insights into structured playbooks, templates, and training materials for future agents.
- Partner with the Operations Director to strengthen creator success processes and growth frameworks.
- Collaborate with marketing, product, and partnerships teams on creator-facing initiatives.
- Stay ahead of platform trends, algorithm shifts, and best practices to update our approach continuously.
- Exercise discretion and independent judgment.
Requirements:
- A bachelor’s degree is required.
- Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
- Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building.
- Ability to analyze performance data and translate insights into clear, actionable guidance.
- Excellent written and verbal communication skills in English.
- Experience in roles that require coaching, advising, or client accountability.
- Ability to break down creative work into structured frameworks and teachable steps.
- Strong organizational discipline to manage around 10 creators weekly.
- Availability to work in the Americas time zone.
- Familiarity with creator monetization and brand partnerships is a plus.
- Are a creator with +50k followers/subscribers on Instagram, YouTube, or TikTok.
- Have monetized your own content through different sources, including brand deals, affiliate marketing, platform payouts, and selling products/services to your own audience.
- Are familiar with doing paid social campaigns.
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