Social Media Lead
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Job Description
Social Media Lead responsible for executing social media strategies and managing digital marketing campaigns across multiple channels. Collaborating with the team and staying updated on industry trends.
Responsibilities:
- Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms.
- Use audience insights and platform analytics to inform content, targeting, and ad spend strategies.
- Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions.
- Guide campaign setup, media planning, and optimization.
- Stay current on platform algorithms, features, and best practices.
- Build and execute SEO strategies focused on technical, on-page, and off-page optimization.
- Perform keyword research, site audits, competitor analysis, and content optimization.
- Manage paid search campaigns on Google Ads, Bing, and retargeting platforms.
- Lead creation and optimization of video and display ads across Google Ads, YouTube, and social platforms.
- Launch targeted email, SMS, and CRM campaigns using various platforms.
- Plan and manage influencer campaigns, collaborating with creators aligned with brand goals.
- Mentor team members in digital marketing strategy and campaign execution.
- Lead strategic development and contribute digital marketing expertise in client pitches and presentations.
- Stay updated on trends in digital marketing and conduct market research.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Extensive experience in digital marketing across various channels, including social media, search engines, SEO, and paid media.
- Proven leadership and team management skills.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication skills, both verbal and written.
- Proficiency in digital marketing tools and platforms, including Google Ads, social media management tools, and SEO software.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Ability to work independently in a remote work setting.
- Enthusiasm for delivering exceptional results and contributing to client success.
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development
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