Social Media Manager, Fitness
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Job Description
Social Media Manager managing digital presence for Australian-based Karate Academy. Producing and scheduling engaging content across Facebook, Instagram, TikTok, and YouTube.
Responsibilities:
- Produce and schedule engaging posts for Facebook, Instagram, and potentially TikTok and YouTube, utilizing existing photo and video content
- Manage and grow the academy’s digital presence, fostering community engagement, and promoting our programs
- Edit and repurpose existing video footage into engaging content, including class highlights, testimonials, and behind-the-scenes clips
- Create, schedule, and publish social media posts across multiple accounts (Karate Academy and Boxing Studio)
- Write authentic, engaging captions that reflect Stacey’s tone and values (no AI-generated content)
- Develop and maintain a basic content calendar (optional but encouraged)
- Monitor engagement, respond to comments and messages, and support light community management
- Track content performance and provide regular updates and insights.
Requirements:
- Minimum of 3 years’ experience managing social media accounts, including Facebook and Instagram; experience with TikTok and YouTube Shorts is a plus, preferably within fitness, martial arts, or personal development sectors
- Proven ability to create, edit, and repurpose engaging video and photo content
- Strong video editing skills (iMovie or equivalent); basic design skills using Canva are an advantage
- Proficiency with social media scheduling tools such as Later, Buffer, or native platform tools is highly preferred
- Excellent written communication skills, with the ability to craft authentic and engaging captions
- Self-motivated, creative, and able to work independently while responding constructively to feedback.
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