Social Media Manager – Instagram, Education Startup
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Job Description
Social Media Manager owning Instagram growth for NORY’s NYC and Boston STEM camps. Producing Reels, captions, graphics, and analytics-driven content for families.
Responsibilities:
- Own NORY’s Instagram presence as the primary brand storyteller
- Develop, curate, and manage a structured Instagram content calendar
- Grow followers and engagement with emphasis on community impact
- Produce, shoot, and edit engaging Reels about NORY’s STEM programs
- Optimize short-form videos for reach, watch time, and retention
- Write human-centric captions connecting NORY’s values to parents’ priorities
- Translate technical curriculum themes into accessible weekly narratives
- Design simple, brand-consistent static graphics and carousels
- Track weekly engagement metrics, saves, shares, and direct-message inquiries
- Interpret data trends and continuously iterate the content strategy
Requirements:
- Demonstrated success managing and growing brand Instagram accounts, ideally in parenting, education, pediatric, or family-focused spaces
- Strong portfolio showcasing expert-level short-form video editing in Reels/TikTok formats
- Baseline graphic design skills
- Punchy copywriting skills
- Personable, engaging, and empathetic storytelling style
- Proactive self-starter who thrives in a fast-paced startup environment
- Takes feedback constructively and uses data to guide decisions
- Resume and portfolio required
- Instagram handles managed or links to personally shot and edited public content required
- Key metrics from past social media achievements required
- Must use the specified application subject line
Benefits:
- Flexible schedule with 10–20 hours per week
- Remote work
- Opportunity to periodically visit campsites to capture live content during camp season for NYC-area candidates
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