Social Media Manager
Posted 3hrs ago
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Job Description
Freelance Social Media Manager développant la présence digitale de TPE/PME clientes. Pilotage de stratégies, contenus, communautés et performances sur LinkedIn, Instagram et Facebook.
Responsibilities:
- Define Social Media strategies tailored to each client’s objectives, target audience, and positioning
- Identify relevant platforms, including LinkedIn, Instagram, Facebook, and TikTok
- Define editorial guidelines, content pillars, formats, and posting frequencies
- Build and manage editorial calendars
- Monitor trends, formats, and platform developments
- Develop topics and editorial angles tailored to each brand
- Write and adapt posts, hooks, captions, and calls to action
- Create, schedule, and publish content across different platforms
- Use AI tools to accelerate research, ideation, and content production
- Produce simple visual content with Canva and coordinate advanced productions with creatives
- Ensure consistency with each brand’s visual identity
- Monitor comments, messages, and interactions, and engage with communities
- Grow audiences organically and drive engagement
- Track KPIs including reach, impressions, engagement, audience growth, clicks, traffic, and conversions
- Analyze performance, adapt strategies, and prepare reports with actionable recommendations
- Drive the strategy toward visibility, engagement, and the generation of business opportunities
Requirements:
- Strong, demonstrable experience in Social Media Management, ideally in an agency environment or managing multiple clients simultaneously
- Excellent command of LinkedIn, Instagram, and Facebook
- Knowledge of TikTok is a plus
- Excellent writing skills, with the ability to adapt tone, messaging, and formats to different brands and audiences
- Proficiency in Canva or similar tools for producing simple content
- Ability to collaborate with creatives on more advanced productions
- Ability to develop a genuine editorial strategy beyond simply publishing content
- Ability to analyze Social Media performance and turn results into actionable recommendations
- Good command of AI tools applied to research, ideation, and content creation
- Strong understanding of the challenges and constraints faced by small and medium-sized businesses
- Excellent ability to manage multiple clients and editorial calendars simultaneously
- Autonomy, creativity, attention to detail, proactivity, and the ability to regularly propose new ideas
- A portfolio or examples of managed accounts, created content, and achieved results are highly valued
Benefits:
- 100% remote work
- Project-based or time-based collaboration, depending on the project











