Social Media Specialist
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Job Description
Marketing Social Media Specialist creating engaging content for US Fertility's social media platforms. Collaborating with teams to enhance patient care visibility through marketing strategies any time of day.
Responsibilities:
- Support the execution of US Fertility’s social media strategy across corporate and clinic-level channels
- Assist with content planning and publishing, including writing captions, selecting imagery, and preparing assets for approval
- Collaborate with creative and clinical partners to develop educational and brand-aligned social content
- Maintain day-to-day channel management, including scheduling posts, monitoring engagement, and identifying opportunities for community interaction
- Ensure adherence to social media guidelines, brand standards, and healthcare compliance requirements (HIPAA, FTC)
- Monitor platform trends, audience behavior, and competitor activity to inform recommendations for content and engagement
- Track, organize, and report on social performance metrics, providing insights to guide ongoing optimization
Requirements:
- Bachelor’s degree in marketing, communications, journalism, or related field
- 3–5 years of hands-on social media experience, preferably in healthcare, wellness, nonprofit, or another regulated category
- Working knowledge of social media tools (e.g., Sprout Social, Meta Business Suite, Canva, Google Analytics)
- Ability to manage multiple priorities, meet deadlines, and maintain organized content workflows
- Detail-oriented, proactive, and comfortable collaborating with cross-functional teams
Benefits:
- Competitive pay + bonus
- Comprehensive training
- Medical, dental, vision, and 401(k) matching
- Generous paid time off and holidays
- Retirement plan
- Tuition assistance
- Ability to make an impact in the communities we serve
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