Ad Creative Strategist – Freelance
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Job Description
Freelance ad creative strategist developing data-driven social media concepts for Paintgun, a creative marketing agency. Testing creatives, analyzing performance, and optimizing ads for engagement and conversion.
Responsibilities:
- Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms
- Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts
- Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks
- Run structured creative sprints, analyze performance data, and refine strategies based on winning elements
- Build a rulebook of proven concepts for consistent optimization
- Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals
- Foster a feedback-driven culture to improve creatives using Ads DNA insights
- Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing
Requirements:
- Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms
- Ability to analyze creative performance data and turn insights into actionable creative strategies
- Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers
- In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques
- Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates
Benefits:
- Work with a fast-growing creative agency and directly impact its success
- Flexible, remote-friendly opportunity tailored to your schedule
- Collaborate with a dynamic team and your expertise in a creative industry
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