Media Buyer, Creative Strategist
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Job Description
Media Buyer and Creative Strategist owning DTC accounts, Meta campaigns, creative, and landing pages at Sweat Pants Agency. Managing client relationships and optimizing new-customer economics.
Responsibilities:
- Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
- Manage monthly budgets ranging from $30k to $1M per account
- Present results, plans, and reasoning directly to clients
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries
- Use internal OCR and transcription tooling to connect ads with performance
- Write creative briefs and scripts
- Direct editors and designers and manage revision rounds
- Launch approximately 8 to 10 new ads per week
- Build and test advertorials, comparison pages, and product detail pages
- Build landing pages in Claude Code and deploy them to Vercel on subdomains
- Diagnose and address creative, offer, AOV, landing-page, and checkout bottlenecks
- Report on new-customer CPA and ROAS and defend attribution decisions
Requirements:
- Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
- Demonstrable results involving CPA, ROAS, revenue, and implemented improvements
- AI-native: already using Claude or an equivalent AI tool as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English direct-response writing ability
- Ability to write hooks, scripts, ad copy, and advertorials
- Strong client communication and presentation skills
- Ability to explain ideas clearly, sell recommendations, push back constructively, and raise problems early
- Creative judgment and ability to direct editors and designers
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or eCommerce brand
Benefits:
- Work on real brands with real budgets
- Aggressive testing and rapid learning environment
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with ability to live anywhere worldwide
- Flexible schedule outside US Eastern business hours
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