Associate Director, Paid Search
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Job Description
Paid Search Associate Director leading strategy, execution, and reporting for client campaigns. Managing Google and Microsoft advertising across Zeta Global’s AI-powered marketing cloud.
Responsibilities:
- Serve as the primary client contact for paid search strategy and performance discussions
- Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
- Proactively identify optimization and innovation opportunities across accounts
- Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting
- Actively manage campaigns across Google Ads, Google Ads Editor, Microsoft Ads, and SA360
- Establish testing frameworks and innovation pipelines
- Translate insights into actionable next steps that drive measurable client impact
- Collaborate with internal teams to align campaign execution with client objectives
- Mentor junior team members and ensure best practices are applied
- Deliver clear, data-driven performance reports and insights to clients
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments
- Ensure reporting accuracy, consistency, and timeliness
Requirements:
- 5+ years of relevant paid search experience
- Hands-on experience managing monthly campaign budgets of $500k+
- Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor
- Meticulous attention to detail
- Experience with GA4 (preferred but not required)
- Experience with Shopping, Vehicle Ads, and Performance Max campaigns (preferred but not required)
- Google Ads and Microsoft Ads certification (preferred but not required)
Benefits:
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance
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