PPC Marketing Specialist
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Job Description
PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel campaigns, landing pages, tracking, and reporting at Sweat Pants Agency.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze Performance Max activity and distinguish branded from incremental volume
- Audit and control Google automation, including auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other assets needed by accounts
- Communicate directly with clients, run calls, write updates, and defend strategic decisions
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and optimization changes
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or an equivalent working tool
- Ability to build and ship landing pages using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, challenge ineffective decisions, and proactively raise problems
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Remote work worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy
- Increased responsibility based on performance
- Work on real brands with real budgets
- Aggressive testing and exposure to scalable frameworks
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