PPC Marketing Specialist

Posted 2hrs ago

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Job Description

Google Ads specialist owning full-funnel growth for DTC and eCommerce brands at Sweat Pants Agency. Managing campaigns, tracking, landing pages, and direct client relationships.

Responsibilities:

  • Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact
  • Manage monthly budgets ranging from $5,000 to well over six figures
  • Present results, plans, and reasoning directly to clients and answer for account performance
  • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
  • Create Loom audits explaining findings to clients
  • Separate brand and non-brand performance and reporting
  • Analyze incremental performance of PMax and distinguish branded from non-branded volume
  • Audit and control Google automation, including auto-applied recommendations, assets, and sitelinks
  • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
  • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
  • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
  • Build landing pages, scripts, reporting, and other solutions using AI tools
  • Run client calls during US Eastern business hours

Requirements:

  • Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
  • Demonstrable results involving CPA, ROAS, revenue, and implemented changes
  • Specific experience with Shopping and PMax, not only Search
  • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
  • AI-native; already using Claude or equivalent as a working tool
  • Ability to build and ship a landing page using Claude or equivalent
  • Native or near-native English communication skills
  • Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems early
  • Skeptical approach to performance data and willingness to run holdout tests
  • Ability to work US Eastern business hours for client calls
  • Shopify store experience or Meta advertising experience is a bonus
  • Willingness to own accounts, client relationships, feeds, tracking, bottlenecks, and deliverables end to end

Benefits:

  • Remote work and worldwide hiring
  • Flexible schedule; no time clock
  • Autonomy and trust from day one
  • Fast feedback
  • Opportunity to grow into senior strategy and take on more responsibility
  • Work on real brands with real budgets
  • Professional development through aggressive testing, rapid learning, and scalable framework building