PPC Marketing Specialist
Posted 2hrs ago
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Job Description
Google Ads specialist owning full-funnel growth for DTC and eCommerce brands at Sweat Pants Agency. Managing campaigns, tracking, landing pages, and direct client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well over six figures
- Present results, plans, and reasoning directly to clients and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits explaining findings to clients
- Separate brand and non-brand performance and reporting
- Analyze incremental performance of PMax and distinguish branded from non-branded volume
- Audit and control Google automation, including auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Run client calls during US Eastern business hours
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems early
- Skeptical approach to performance data and willingness to run holdout tests
- Ability to work US Eastern business hours for client calls
- Shopify store experience or Meta advertising experience is a bonus
- Willingness to own accounts, client relationships, feeds, tracking, bottlenecks, and deliverables end to end
Benefits:
- Remote work and worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Professional development through aggressive testing, rapid learning, and scalable framework building


