Associate Manager, Product Line
Posted 14hrs ago
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Job Description
Associate Product Line Manager supporting product portfolios, research, launches, and commercialization for Implus’s global consumer packaged goods brands. Coordinating product data, analytics, positioning, and cross-functional development across fitness, footwear, outdoor, and lifestyle categories.
Responsibilities:
- Support management, execution, and commercialization of assigned product lines
- Maintain product line information, product trackers, assortment files, roadmaps, launch calendars, and commercialization tools
- Assist with product line reviews, assortment analysis, SKU rationalization, and portfolio reporting
- Track product performance, sales trends, margins, inventory status, launch performance, and productivity indicators
- Prepare reports, summaries, and analysis for portfolio decisions and business reviews
- Conduct consumer, customer, marketplace, category, and competitive research
- Monitor competitor products, pricing, claims, features, positioning, packaging, and channel activity
- Assist with product briefs, product requirements, positioning inputs, claims, pricing parameters, and success criteria
- Coordinate product samples, specifications, timelines, feedback, milestones, deliverables, and project documentation
- Support product positioning, feature-benefit matrices, claims support, competitive comparisons, product copy, digital content, and commercialization materials
- Support Digital Commerce with product content, merchandising inputs, product page readiness, imagery needs, claims, and launch information
- Review product content for accuracy and alignment with approved positioning
- Provide product details, consumer insights, positioning inputs, claims support, and storytelling information to Shared Services Marketing
- Collaborate cross-functionally with Finance, Commercial, Digital Commerce, Operations, Product Development, and Marketing
Requirements:
- Bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field, or equivalent combination of education and experience
- Typically 1 to 3+ years of experience in product management, merchandising, marketing, category management, product development, sales support, retail, digital commerce, or related business function
- Strong interest in consumer products, product development, consumer insights, brand strategy, commercialization, and portfolio management
- Ability to gather, organize, analyze, and summarize product, market, competitive, and business information
- Strong attention to detail and ability to maintain accurate product data, trackers, timelines, and documentation
- Strong communication and collaboration skills with ability to work across functions
- Ability to manage multiple tasks, deadlines, details, and follow-ups in a fast-paced environment
- Proficiency with Microsoft Excel, PowerPoint, Word, and collaboration tools
- Preferred: experience in sporting goods, fitness, wellness, outdoor, footwear/apparel/accessories, retail, or branded consumer products
- Preferred: experience supporting product launches, assortment planning, commercialization, product data, or marketing/sales materials
- Preferred: exposure to digital commerce, product content, merchandising, or retail channel support
- Preferred: familiarity with product lifecycle management systems, product information management systems, or project management tools
- Ability to observe details at close range
- Ability to effectively communicate with co-workers, customers, and vendors
- Ability to write, type, and use telephone, copier, and computer systems
- Must remain stationary 50–75% of the time
- Ability to occasionally move boxes weighing up to 25 lbs. with or without accommodations
- Ability to communicate and exchange accurate information
Benefits:
- Diversity, equity & inclusion commitment
- Collaborative, inclusive work environment
- Fully remote work arrangement




















