Senior Commercial Product Manager, NGS Segments
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Job Description
Senior Product Manager driving NGS commercial strategy for Clinical, Pharma, and Biopharma segments at genomics company Integrated DNA Technologies. Developing portfolio positioning, growth plans, and go-to-market programs.
Responsibilities:
- Drive commercial strategy and sustainable growth across the NGS portfolio, focusing on Clinical, Pharma, and Biopharma customer segments
- Develop and execute NGS commercial strategies and annual growth plans to drive revenue, market penetration, customer adoption, and portfolio performance
- Identify and prioritize growth opportunities by understanding workflows, unmet needs, purchasing criteria, scientific applications, and business challenges
- Use voice-of-customer insights, competitive intelligence, market trends, and sales data to shape portfolio strategy and commercialization priorities
- Lead cross-functional teams to solve complex commercial challenges, develop segmentation and targeting strategies, and identify innovative growth opportunities
- Develop sales tools, training, customer-facing content, and commercial programs
- Translate technical capabilities and market intelligence into differentiated positioning, customer-focused messaging, and integrated go-to-market strategies
- Collaborate with Sales, R&D, Applications Development, and Marketing to increase adoption, strengthen competitive differentiation, and deliver revenue and margin growth
Requirements:
- Bachelor’s degree with 5+ years of experience in biological sciences (biology, chemistry, biochemistry)
- 3+ years of experience in Next Generation Sequencing product management, strategic marketing, commercial experience, or other relevant technical environment
- Willingness and ability to travel approximately 20% domestically and internationally
- Demonstrated experience working with Pharma and Biopharma customers, including an understanding of relevant research, translational, biomarker, clinical development, or drug development workflows
- Demonstrated success developing portfolio strategies, commercial growth plans, product positioning, and go-to-market programs
- PhD in biological sciences (biology, chemistry, biochemistry) or a related field is a plus
- Demonstrated understanding of competitors, technologies, trends, and key challenges in NGS, Pharma, Clinical, and Oncology research markets is a plus
- 5+ years in the biotechnology, genomics, next-generation sequencing (NGS) industry, or other relevant technical environment is a plus
Benefits:
- Bonus/incentive pay eligibility
- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) for eligible employees
- Reasonable accommodations for applicants and employees with disabilities
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