Lead Product Manager, Consumer Experience
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Job Description
Lead Product Manager owning personalized AI-powered customer experiences for LawnStarter's lawn-care marketplace. Driving retention, discovery, scheduling, and cross-sell from first booking through lifetime.
Responsibilities:
- Own the end-to-end consumer experience from first booking through the customer relationship lifetime
- Set the vision and roadmap for the consumer experience
- Ship products with engineers, designers, data/applied science partners, marketing, and operations
- Own onboarding, search and discovery, property details, scheduling, reviews and tips, cancellations and win-back, cross-sell and personalization
- Determine how AI should shape the consumer experience and ship AI-based features responsibly
- Build personalized plans based on each household's property, schedule, seasons, and needs
- Improve customer retention, lifetime value, and satisfaction
- Align customer and Pro expectations before service visits
- Collaborate with the PM responsible for the Pro experience
- Write evaluations, read transcripts, and prototype with LLMs
- Report to the Sr. Director of Product
- Deliver a clear 1–2 year vision and a strong 6–12 month roadmap
Requirements:
- 6+ years as a product manager on consumer-facing products
- At least one B2C product launched at scale
- Track record of extraordinary outcomes
- Experience launching AI-powered consumer products
- Experience with agentic or AI-based consumer experiences
- Customer-focused approach using reviews, support conversations, and funnel data
- Systems-thinking across customers, Pros, pricing, and operations
- Marketplace experience helpful
- Experience delivering personalized experiences
- Product analytics, funnel analysis, and retention cohort analysis
- Ability to set priorities and defend them
- Close partnership with design
- Bachelor's degree in business, analytics, engineering, design, or a related field, or equivalent practical experience
- 6+ years of product management experience on consumer-facing products
Benefits:
- Equity as a meaningful part of PM compensation
- Medical, dental, and vision
- Fully remote (US)
- Flexible PTO
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