Associate Vice President, Group Director – Media Planning
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Job Description
Associate Vice President leading integrated media strategy, client growth, talent development, and agency initiatives. Rain is a national DTC marketing and integrated creative-media agency.
Responsibilities:
- Serve as a senior strategic media lead on key client accounts
- Develop innovative, future-facing plans that drive measurable business growth
- Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels
- Translate audience insights, historical performance, attribution outputs, marketplace trends, and client objectives into actionable recommendations
- Partner with Analytics and channel leads on measurement plans, KPI optimization, and future planning
- Lead planning reviews, QBRs, client presentations, and executive discussions
- Build trusted senior client relationships and escalate broader business or relationship issues
- Partner with department leadership on planning standards, scalable processes, and cross-functional ways of working
- Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and consistency
- Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models
- Champion new business through pitches and cross-functional collaboration
- Build agency and industry networks and contribute to POVs, case studies, training materials, and Media Impact Report content
- Manage, mentor, and develop planning talent, including Directors and emerging leaders
- Coach teams on strategic planning, client leadership, communication, delegation, and accountability
- Provide input on staffing, resource allocation, utilization, and delivery models
- Support account and department health across scope, staffing, profitability, deliverables, client satisfaction, and team capacity
- Remove barriers, clarify ownership and next steps, and maintain urgency around critical deliverables
Requirements:
- 12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts
- Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels
- Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives
- Strong executive presence and communication skills
- Experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations
- Experience managing and developing senior planning talent, including Directors and high-potential future leaders
- Strong business acumen, including staffing, scope, utilization, operational efficiency, resource planning, and healthy client business drivers
- Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior
- Critical thinking and problem-solving ability in ambiguous situations
- Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect
Benefits:
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match and immediate eligibility
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks paid family and medical leave
- Monthly Work-From-Home allowance
- Flexible First environment enabling work from home and virtual/in-person connection
- Investment in employees, technology, and tools
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