Area Vice President
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Job Description
Area Vice President leading Cerapedics’ Southwest sales strategy for FDA-approved bone-graft solutions. Building high-performing teams and surgeon, hospital, and distributor relationships to grow adoption.
Responsibilities:
- Drive commercial growth, market adoption, and sales excellence across the Southwest region
- Lead regional sales strategy and achieve revenue objectives
- Develop commercial talent and strengthen key customer relationships
- Influence national business initiatives
- Coach sales leaders and analyze performance and forecasts
- Partner cross-functionally on growth initiatives
- Engage with key surgeons, health systems, and strategic accounts to drive adoption and business results
- Drive consistent quota attainment and ensure accurate, timely sales forecasts
- Develop area-level sales strategies aligned with national objectives
- Monitor performance trends and implement corrective actions
- Optimize use of MedEd, marketing assets, virtual training, and advanced education
- Partner with Marketing, Medical Education, and Sales Training on FUSE, FOCUSE, PhD, and other initiatives
- Lead cross-functional initiatives improving commercial effectiveness and product adoption
- Build relationships with surgeons, hospital stakeholders, sales agents, and distributors
- Oversee surgeon dinners, conferences, and hospital QBR engagement strategies
- Gather customer insights and competitive intelligence
- Coach, mentor, and develop sales leadership talent and drive succession planning
- Address underperformance through performance improvement plans or personnel decisions
- Articulate commercial strategy, performance drivers, and territory plans
- Ensure consistent use of sales tools such as HubSpot and accurate data entry
- Lead area business reviews and planning exercises
- Influence cross-functional priorities and lead complex business initiatives
- Advise the VP, U.S. Sales on opportunities, risks, and organizational needs
- Foster integrity, compliance, and disciplined selling
- Recruit and coordinate training and selling activities of distributors, 1099 independent sales agents, and direct sales representatives
- Manage the sales team to meet or exceed area sales objectives
- Establish sales objectives, sales plans, and area quotas
- Build and maintain relationships with key surgeons and hospital customers
- Collect customer and competitor intelligence
Requirements:
- Must reside in AZ, NM, or TX
- Must be able to effectively communicate verbally and in writing in individual and group situations
- Leadership skills including mentoring and team building
- Extensive objective and subjective decision-making and judgment in non-routine situations
- Extensive planning and prioritizing ability
- Ability to analyze and resolve work problems
- Computer literacy with Microsoft Word, Excel, PowerPoint, and Outlook
- Bachelor’s degree (B.S. or B.A.)
- 10–15+ years of progressive sales leadership experience in the medical device industry
- At least 7 years of experience in spine or spinal biologics
- 5 years of experience in core spine
- Prior experience leading a region or area with revenue in the range of $15M to $30M
- Success building, developing, and leading results-focused teams with a strong performance culture
- Ability to be coached through the process
- Direct sales leadership of a team greater than 10 people with manager-of-managers experience
- Proven ability to execute a sales cadence leveraging sales analytics and articulate the plan and needs to executive leadership
- Ability to regularly utilize written and verbal communication skills, including active listening and speaking clearly and concisely
- Ability to occasionally stand, walk, carry items, climb, reach, and lift up to 20 lbs
- Ability to operate office equipment and use manual dexterity including hand/finger coordination
- Willingness to travel 50%–70%
Benefits:
- Medical and dental insurance
- Group life insurance
- 401k matching
- Long term disability
- Potential target bonus
- Paid time off
- Generous sales bonus target
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