Communications and Media Manager
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Job Description
Communications and Media Manager at Western Landowners Alliance focusing on strategic communications and media outreach. Develops PR strategies, manages media relationships, and creates diverse content.
Responsibilities:
- Develop and execute media outreach strategies, including pitching stories to television, radio, podcasts, and print/digital outlets.
- Create engaging PR content that builds WLA’s reputation for non-partisan expertise and landowner-led conservation for diverse media channels, tailoring messaging to different audiences while reflecting WLA’s mission and voice.
- Manage social media channels, including content creation, scheduling, monitoring, and audience engagement.
- Design digital assets and advertising content using Canva (or similar platform).
- Monitor and track media coverage, engagement, and analytics to measure impact and refine communications strategies.
- Produce engaging content across multiple platforms, including blogs, articles, op-eds, audio, video, and graphics that tell WLA’s story and inspire action.
- Collaborate with leadership to align communications strategies with organizational goals and contribute to PR campaign planning, including through research and awareness of media trends in our key audience segments.
- Work closely with WLA’s communications team to coordinate communications efforts, messaging and content production.
- Perform other duties as assigned to support organizational communications efforts and outreach initiatives.
Requirements:
- 5+ years experience in communications, marketing, public relations or related field
- Knowledge and/or working experience with agriculture, grazing, livestock, grassland or rangeland issues
- Experience designing, implementing, and evaluating email, social media, earned media and digital marketing campaigns
- Demonstrated ability to build and maintain media relationships and to pitch stories effectively
- Strong written, verbal, and visual communication skills, including writing, editing, and graphic design
- Familiarity with data collection methods such as surveys, polls, and focus groups, and ability to apply insights to communications strategies
- Demonstrated understanding of modern digital marketing and communications techniques, tools, and best practices
- Comfortable learning new technologies quickly; flexible and adaptable to changing priorities
- Team-oriented, collaborative, and enthusiastic about contributing to organizational goals
- Passionate about the landscapes of the West and the role of private land stewardship in protecting them
- Experience creating content for multiple media platforms, including print, digital, audio, and video, and tailoring messaging for different audiences
- Excellent interpersonal skills and ability to engage effectively with a diverse array of stakeholders
- Strong organizational skills with the ability to set, prioritize, and achieve strategic short- and long-term goals
- Proficiency with Microsoft Office Suite, Canva, Adobe Creative Suite, and cloud-based file sharing systems.
Benefits:
- comprehensive health, dental, and vision insurance
- paid time off
- parental leave
- medical leave
- 403b retirement savings account with a discretionary match
- life insurance
- short and long-term disability benefits
- employee assistance program
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