Content Marketing Manager
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Job Description
Content Marketing Manager shaping website, blog, newsletter, and webinar content for knownwell’s weight-inclusive healthcare platform. Translating clinical information into empathetic, patient-centered communications.
Responsibilities:
- Identify, align, and contract with internal and external resources required to execute content deliverables
- Own the knownwell public website, including SEO-optimized copy, clinician bios, and website updates
- Own blog content strategy and produce articles in partnership with SEO and clinical teams
- Own printed collateral, including brochures, flyers, referral materials, and patient-facing educational materials
- Fully execute the patient-facing monthly newsletter, including content strategy, copywriting, and HTML template tweaks
- Produce patient-facing monthly webinars in collaboration with knownwell clinicians
- Coordinate content and manage reviews for third-party clinic and clinician listings across Google Business Profiles, Yelp, HealthGrades, and similar platforms
- Conduct user surveys and produce voice-of-customer reports
- Ensure consistent brand voice, tone, and messaging across owned channels
- Partner with clinical, care team, and operations leads to translate medical and care-related information into accessible, empathetic, engaging content
- Partner with designers, website engineers, and the broader marketing team to execute content across owned channels
- Report to the Senior Manager, Content
Requirements:
- 4+ years of experience in content marketing, brand communications, or a related field
- Experience working in a startup environment
- Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries
- Exceptional writing, editing, and storytelling skills
- Ability to adapt tones for different audiences, including patients and providers, and clinical and lifestyle audiences
- Comfort working with data and translating insights into content optimizations
- Empathy and sensitivity in healthcare communications, especially related to obesity, weight, and stigma
- Highly organized with the ability to manage multiple projects and stakeholders
- Familiarity with Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality
- Experience managing contracted designers and developers to assign work and align on deliverables
- Are currently authorized to work in the United States
Benefits:
- Fully remote opportunity
- Medical, dental, and vision insurance
- 401K retirement plan with company match
- Up to 20 days of PTO per year + company holidays
- Up to 14 weeks of parental leave (12 for non-birthing parents)
- Annual work from home stipend for remote employees
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