Content Specialist, Video Production
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Job Description
Content Specialist enhancing video production and engagement strategies for Study.com across platforms. Managing freelance video creators and improving video content effectiveness.
Responsibilities:
- Bring a strong perspective on what makes video content hook viewers, including scripting techniques, editing and pacing strategies, and visual structure.
- Support the development of video content for Study.com and marketing channels, with a strong emphasis on optimizing for YouTube & TikTok engagement and discoverability.
- Onboard, manage, and support a group of freelance video creators and video editors to ensure high-quality and efficient video creation
- Track production rates, identify project bottlenecks, and resolve blockers to meet weekly, monthly, and quarterly goals
- Write, edit, and update standard operating practices to ensure operational efficiency across video projects
- Analyze video performance and incorporate insights to iterate on scripting/editing to increase social engagement rate, including formats inspired by successful content outside of traditional educational content (e.g., listicles, explainers, visual essays, "study with me").
- Provide ongoing feedback, direction, and performance analysis to support content strategy.
- Leverage performance data to identify effective video formats, and iteratively refine our strategy through insight-driven ideation
- Use AI and tech tools to streamline production (Claude desktop, Langflow, etc) and improve video quality with video first AI tools (HeyGen, Elevenlabs, etc)
Requirements:
- 2–3 years of video production experience with a strong understanding of project management, social media marketing, and the YouTube and TikTok ecosystem.
- Strong project management and communication skills with the ability to track multiple content production streams, manage freelancer relationships, and collaborate effectively across cross-functional teams.
- A portfolio of social media videos produced or YouTube/TikTok channels they have managed or contributed to
- Experienced in creating video titles according to SEO best practices, scripting, storyboarding, producing videos, and collaborating with editors.
- Data-savvy and comfortable making recommendations based on performance insights to improve video engagement and viewer retention.
- Skilled in sourcing and guiding freelance video content creators and editors to produce engaging, platform-optimized content.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
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