Content Writer
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Job Description
Content Writer for a private equity firm, focusing on B2B content, thought leadership, and outreach materials. Collaborate closely with business owners and operators while leveraging AI tools for content production.
Responsibilities:
- Write and ghostwrite thought leadership content for firm principals across LinkedIn and other professional channels
- Develop content that builds credibility and visibility with business owners, service company operators, and M&A-adjacent audiences
- Research industry trends, deal activity, and sector-specific insights to inform content angles and positioning
- Maintain a consistent publishing cadence aligned with the firm's content and outreach strategy
- Write outbound email sequences, cold outreach copy, and follow-up messaging for the deal sourcing team
- Develop one-pagers, firm overviews, and pitch collateral that communicate the firm's value proposition clearly to prospective acquisition targets
- Tailor messaging to different service verticals including IT managed services, marketing agencies, BPO, accounting and finance, logistics, SaaS, software development, and recruiting
- Write and update website copy, landing pages, and firm positioning content
- Develop case studies, deal announcements, and portfolio narratives as the firm's deal activity grows
- Ensure all public-facing content reflects a consistent voice, tone, and professional standard
- Use AI tools such as Claude to accelerate research, drafting, and content variation
- Build structured content briefs and research summaries to support both writing and deal team preparation
- Maintain quality and accuracy across all AI-assisted outputs before delivery
Requirements:
- Proven experience as a content writer or copywriter producing B2B content for professional services, finance, or business-facing audiences
- Strong research skills with the ability to write knowledgeably about business, investment, and service industry topics without deep prior expertise in every vertical
- Experience writing LinkedIn thought leadership, ghostwriting for executives, or producing content for a professional brand
- Proficiency with AI tools such as Claude or ChatGPT for research, drafting, and content acceleration
- Excellent written English with a clean, confident, and jargon-free style
- Ability to match a defined voice and tone and produce content that sounds human and credible rather than templated
- Self-directed and organized with the ability to manage a content calendar and deliver consistently without close oversight
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