Creative Strategist – Brand Manager
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Job Description
Creative Strategist driving social sales for Dr. Paws’ dog and cat supplements in Malaysia. Developing campaigns, storytelling, creator partnerships, and data-led creative testing.
Responsibilities:
- Determine buying personas, brand pillars, and content strategy
- Create emotional storytelling through engaging video formats
- Source, brief, and manage internal creators, influencers, and external creators
- Manage weekly campaigns across all social media channels
- Provide data-driven insights to creative teams for new assets
- Conduct A/B tests on hooks, copy, CTAs, and formats
- Track full-funnel data and make informed decisions
- Create sales through followers and engagement on social media
- Work across three countries
Requirements:
- 3+ years managing paid social or paid search campaigns
- Strong track record of writing high-converting scripts, hooks, and messaging with emotional story telling
- Deep understanding of A/B testing concepts & formats
- Experience growing Social Media channels
- Understanding of creative formats and algorithmic requirements on different platforms
- Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers
- Native Bahasa Malaysia
- Very Fluent in English
Benefits:
- High degree of autonomy
- Yearly increasing salary
- Yearly growing responsibility inside of company
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