Creative Strategist – Paid Ads
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Job Description
Creative Strategist developing and testing paid social ads for eCommerce brands. Turning performance insights into creative direction across Meta, TikTok, and other channels.
Responsibilities:
- Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
- Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners
- Write clear, actionable creative briefs for creators, editors, and designers, providing precise direction from hook to CTA
- Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
- Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
- Maintain a high creative bar while ensuring consistent weekly output
- Keep production moving quickly without sacrificing clarity or quality
- Turn insights into ad concepts that convert and help brands scale through structured experimentation and high-performing content
- Work closely with creators, editors, designers, and account managers across Meta, TikTok, and other paid social channels
Requirements:
- 1–3 years of experience developing, optimizing, or directing paid social creative, ideally in eCommerce
- Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
- Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
- Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
- Comfortable working with UGC creators, editors, and designers—and giving clear feedback
- Analytical mindset: able to turn performance data into specific creative next steps
- Excellent communication, organization, and time-management skills
- Experience running or supporting creative testing frameworks (bonus)
- Background in agencies or multi-brand environments (bonus)
- Familiarity with eCommerce customer psychology and funnel thinking (bonus)
- Comfort presenting creative learnings to internal or client-facing teams (bonus)
- Resume and portfolio with best paid social creatives; UGC-style ads strongly encouraged
- Candidates located in the U.S. or Canada
Benefits:
- Competitive compensation based on experience
- 100% remote team + async-friendly workflow
- Direct impact on the growth of exciting eCommerce brands
- $500 quarterly education stipend for courses, workshops, or coaching
- High ownership, fast growth, and a team that values smart experiments and clear communication
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