Creative Strategist Lead
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Job Description
Creative Strategist Lead managing creative strategy for Social Casino accounts. Leading a team and driving performance-driven creative concepts in a remote position.
Responsibilities:
- Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels
- Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert
- Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards
- Write scripts and shape storyboards for video content, working with both in-house teams and external creators
- Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations
- Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches
Requirements:
- Proven creative strategy experience at a performance-driven agency or in-house team with measurable results
- Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays
- Strong scriptwriting skills and comfort shaping video content from concept to final cut
- Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature
- Team leadership experience with the autonomy to operate without constant oversight
- Thrives in fast-paced environments where briefs evolve and iteration is constant
Benefits:
- competitive compensation
- budget and freedom to experiment
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