Creative Strategist – Performance Studio
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Job Description
Creative Strategist connecting paid-media data, audience intelligence, and creative strategy at Superside. Building testing frameworks and performance capabilities for its new Performance Business Unit.
Responsibilities:
- Translate business goals, audience intelligence, and media strategy into clear creative hypotheses and testing plans
- Partner with client and agency media teams to understand channel strategy, audiences, placements, optimization signals, and measurement
- Build creative learning agendas defining testing objectives, rationale, and expected learning
- Turn creative-volume requests into structured learning agendas with purposeful variation and clear hypotheses
- Analyze creative performance across channels, formats, and executions to understand performance drivers
- Translate platform and campaign data into actionable recommendations for creative teams
- Lead recurring performance reviews with clients, media partners, and creative teams
- Pitch Performance Business Unit solutions to clients and contribute to business expansion
- Connect short-term performance signals with broader brand strategy, customer understanding, and business objectives
- Build reusable frameworks capturing winning patterns, failed hypotheses, and creative learnings
- Partner with Product and AI teams to turn manual analysis into repeatable capabilities within Superside's Performance Engine
Requirements:
- 6–8 years of experience across media strategy, communications or connections planning, performance marketing, creative strategy, social strategy, or effectiveness
- Experience working at the intersection of media and creative, ideally within a media agency, integrated agency, performance creative business, or sophisticated in-house marketing organization
- Strong understanding of paid social and digital media, including audiences, placements, formats, optimization, and measurement
- Fluency in performance metrics and confidence working directly with platform and campaign data while looking beyond the metrics to understand creative performance
- Proven ability to turn audience, media, and performance insights into testable creative hypotheses and actionable briefs
- Strong communication skills, with the confidence to present recommendations, facilitate performance conversations, and challenge weak briefs with senior stakeholders
- Hands-on experience using AI-assisted tools for research, analysis, testing, or creative strategy
- Comfort operating in ambiguity and helping build new capabilities, processes, and ways of working from the ground up
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