Data Engineer – GA4, Looker Studio, Data Visualization
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Job Description
Senior Data Engineer in LATAM optimizing internal employee communications using data insights and analytics. Leveraging Google Analytics 4 and data visualization tools to measure engagement.
Responsibilities:
- Define KPIs and 'North Star' metrics to track engagement across internal channels including email, Slack, and Intranet.
- Design and QA event schemas and tagging for Google Analytics 4 (GA4) to monitor internal campaign performance.
- Build automated, executive-ready dashboards in Looker Studio or Tableau to showcase impact to leadership.
- Analyze complex audience data by geography, department, and device to uncover deep engagement patterns.
- Conduct A/B testing on content timing and channel mix, developing attribution models to measure specific employee actions.
- Maintain high standards of data quality by managing UTM standards, event taxonomies, and metadata.
- Provide ad-hoc deep dives and data storytelling to guide executive decision-making.
Requirements:
- 3–5+ years of experience in digital, marketing, or product analytics
- Advanced proficiency in Google Analytics 4 implementation and analysis
- Expert-level experience with Looker Studio or Tableau for sophisticated data modeling and visualization
- Strong ability to write complex SQL queries
- Deep understanding of UTM standards and analytics accuracy protocols
- Ability to translate complex technical insights into actionable narratives for non-technical stakeholders
- Proven experience working in Agile teams within 100% remote environments.
- Fluent in English for daily professional communication.
Benefits:
- Flexible work arrangements
- Professional development
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