Data Science Intern, Marketing Analytics

Posted 38ds ago

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Job Description

Marketing Analytics Intern focused on optimizing marketing channel efficiency and analyzing user lifecycle at Gametime United. Supporting marketing strategies and user retention through data analysis and reporting.

Responsibilities:

  • Assist in developing and maintaining frameworks to attribute marketing efforts and track customer journeys, user growth, and retention across various channels.
  • Analyze marketing and user behavior data to identify trends, insights, patterns, and areas for improvement.
  • Support the management of tracking systems and help generate comprehensive reports on marketing performance and user retention.
  • Work closely with marketing, product, and data teams to align analytics efforts with overall business growth goals.
  • Provide data-backed recommendations for marketing timing, channel optimization, and user engagement.
  • Help deliver detailed reporting on campaign effectiveness, organic/paid channel performance, and key metrics.
  • Stay up-to-date on industry best practices and emerging marketing analytics techniques.

Requirements:

  • Education: Currently pursuing a Bachelor’s or Master's degree in Data Science, Mathematics, Statistics, Computer Science, Marketing Analytics, or a related field.
  • Experience: Previous internship, coursework, or project experience in marketing analytics, data analysis, or a similar domain. Broad understanding of marketing channels is a plus.
  • Tools: Proficiency in SQL and familiarity with Python/R for data analysis. Experience with data visualization tools (e.g., Tableau, Power BI, Sigma).
  • Knowledge: Basic understanding of UTM parameters, marketing tags, and attribution concepts.