Demand Generation Specialist
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Job Description
Demand Generation Specialist driving B2B pipeline for Tessitura’s CRM and commerce platform for arts and cultural organizations. Executing email, paid media, ABM, and analytics programs.
Responsibilities:
- Own and manage the demand generation calendar
- Execute demand generation campaigns and activities, keeping timelines, owners, and dependencies on track
- Coordinate with Marketing, Sales, Product Marketing, Brand, and Partners
- Translate priorities into campaign plans, briefs, and deliverables
- Maintain campaign documentation, naming conventions, and repeatable processes
- Create and deliver persona-based communications across marketing channels
- Adapt messaging by persona, segment, and buying-journey stage
- Support personalized outreach to target accounts using ABM approaches
- Review campaign data and marketing analytics across channels, campaigns, and audiences
- Recommend where to invest, adjust, or stop campaign activity
- Report on engagement, lead quality, pipeline contribution, and cost efficiency
- Work with Revenue Operations on tracking, attribution, and reporting accuracy
- Build, test, and deploy new-logo email campaigns and nurture programs
- Manage target lists, segmentation, audience selection, and suppression
- Apply email best practices including A/B testing, deliverability, and compliance
- Route qualified leads to appropriate sales representatives
- Plan, launch, and manage Google Ads and LinkedIn Ads campaigns
- Manage paid media budgets, bids, targeting, keywords, audiences, and creative
- Test and optimize ad copy, creative, and landing-page experiences
- Contribute to Growth organization goals and company DEAI initiatives
- Build relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations
- Stay current with B2B demand generation, paid media, email marketing, and AI-driven discovery trends
Requirements:
- 3–5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles
- Hands-on experience building and deploying email campaigns in Marketing Cloud
- Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads
- Strong analytical skills and ability to interpret marketing data into clear recommendations
- Experience creating or delivering persona-based messaging and communications
- Excellent project management skills and ability to manage multiple campaigns and deadlines
- Strong written communication skills and attention to detail
- Familiarity with CRM and marketing automation tools
- Comfort working with Sales and Revenue Operations
- Active use of AI tools to improve performance, insight, and efficiency
- Experience in B2B SaaS or enterprise software is nice to have
- Familiarity with ABM approaches is nice to have
- Experience with CRM platforms is nice to have
- Passion for arts, culture, or mission-driven organizations is nice to have
- Legal authorization to work in the U.S.
Benefits:
- Medical, dental, and vision plans
- Life and AD&D insurance
- Disability insurance
- Employee assistance programs
- 401(k) retirement plan with employer match
- Generous paid time off, including vacation and sick leave
- 12 weeks of paid parental leave
- 7-week sabbatical after seven years of service
- Recharge week between Christmas and New Year’s
- Fully remote team benefits, with adjustments as required by local laws
- Work-from-home arrangement
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