Senior Integrated Campaign Manager
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Job Description
Senior Integrated Campaign Manager driving integrated launches, ABX, event, and partner campaigns for Deepgram’s Voice AI platform. Building campaign playbooks and connecting marketing activity to pipeline.
Responsibilities:
- Run product launches with Product Marketing as integrated campaigns across paid digital, email, content, web, events, SDR outreach, and partners
- Build the launch template and integrated campaign playbook for launches, verticals, and regions
- Run always-on ABX programs for priority verticals and named accounts
- Run pre-event, onsite, and post-event campaigns with Events & Field Marketing, including AWS re:Invent and Deepgram flagship events
- Co-design sequences, talk tracks, and proof steps with SDR leadership
- Run partner campaigns with Partner Marketing and partners such as AWS, Twilio, and NVIDIA, including MDF-funded programs
- Set KPIs before launches, report weekly, run campaign retrospectives, and measure pipeline from first touch to closed deal with Marketing Operations
- Own the cross-functional campaign calendar and intake process
- Collaborate with Product Marketing, Events & Field Marketing, SDR leadership, Partner Marketing, Marketing Operations, Brand, Content, and Sales
- Report to Demand Generation leadership
Requirements:
- Experience taking a product launch to market as one integrated campaign across multiple channels, using launch tiers, personas, and buyer journeys
- Experience running account-based programs for enterprise buyers and demonstrating produced pipeline and revenue
- Ability to translate positioning into consistent ad copy, email, landing page, and SDR messaging
- Hands-on campaign sequence building with SDR teams in Outreach or a similar tool
- Strong knowledge of Salesforce campaign structures, including partner and MDF programs, and campaign attribution from first touch to closed deal
- Ability to set KPIs, run retrospectives, and identify what to scale or cut
- Experience creating lightweight, agile processes and maintaining alignment without formal authority
- AI-native workflow capability for briefs, copy variants, list building, and reporting
- Ability to operate rigorously amid changing roadmaps and plans
- Typically approximately 5–7 years in B2B marketing, including several years running integrated, ABM/ABX, or demand generation campaigns at a fast-growing technical company, or equivalent demonstrated experience (preferred, not required)
- Hands-on experience with HubSpot, Outreach, Salesforce, Dreamdata or similar attribution tools, LinkedIn Ads, and Google Ads (preferred)
- Experience with hyperscaler or ISV co-marketing and MDF programs (preferred)
- Experience marketing to contact center, healthcare, financial services, or public-sector buyers (preferred)
- Close working experience with product marketing on launches, value stories, and messaging (preferred)
Benefits:
- Equity
- Bonus
- AI tools and experimentation as part of the operating model
- Opportunity to grow into people leadership
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