Senior Scriptwriter, Performance Marketing
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Job Description
Senior Scriptwriter creating Direct Mail and paid-social campaigns for Ethos, a life insurance technology company. Developing tested, compliant copy that drives responses.
Responsibilities:
- Concept and write Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery
- Concept and write headlines, body copy, and CTAs for paid social statics and text-overlay ads across Meta and other social platforms
- Develop original angles, offers, and messaging territories
- Write against test hypotheses, including control versus challenger, headline, offer, hook, and CTA tests
- Turn test results into the next round of copy
- Collaborate with designers, the Creative Director of Paid Social, and performance marketing
- Use performance insights to inform future copy
- Partner with compliance and legal to ensure copy meets regulated-industry requirements
- Use AI in concepting and writing to generate ideas, explore angles, and iterate quickly
- Write with a performance lens using clear hooks, compelling arguments, and reasons to act now
Requirements:
- 8+ years of experience writing direct response or performance copy
- Strong portfolio including Direct Mail and paid social, with results you can speak to
- Ability to find compelling angles and think like a journalist
- Deep command of direct response principles, including offer construction, headline and hook writing, long-form and short-form persuasion, urgency, and clear calls to action
- Comfort with testing and metrics, including response rate, CPA, and ROAS
- Ability to craft messaging for different audiences, especially older and mid-life audiences such as 55+
- Ability to write tight, high-impact copy within static ad and mail-piece constraints
- Experience in a regulated category such as insurance, financial services, or healthcare; preferred, not required
- Fluency in AI tools for concepting, ideation, and writing
- Ability to generate a high volume of concepts without losing creative sharpness
- Collaborative and fast-moving working style
- Full-time position
- Role is open across all US locations
Benefits:
- Applicable bonus, equity, or benefits are mentioned as compensation components, but specific details are not provided
- US benefits details available at https://www.ethoslife.com/careers/
- Equal opportunity workplace
- Consideration of qualified applicants with arrest and conviction records under the SF Fair Chance Ordinance
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