Demand Generation Manager
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Job Description
Demand Generation Manager driving webinars, events, nurture, and owned-channel growth for Wallarm’s API and AI security platform. Managing marketing systems and pipeline reporting.
Responsibilities:
- Lead the webinar program, including promotion, registration, production, on-demand distribution and follow-up
- Turn events into pipeline by partnering with account executives to set meetings before events and provide tailored follow-up afterward
- Refine lead scoring and routing and establish shared sales lead handoff and follow-up processes
- Create and test email nurture journeys for contacts not yet ready to engage with sales
- Grow owned channels, including email, landing pages, website conversion paths, organic social and search fundamentals
- Manage the marketing automation platform, CRM connection, campaign tracking and data quality
- Report on pipeline by source and program with monthly updates for marketing and sales leadership
Requirements:
- Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
- Hands-on experience using AI tools in day-to-day work
- Track record of running recurring webinars or events and connecting them to pipeline
- Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
- Experience working toward pipeline or opportunity goals
- Collaborative approach to working with sales and building shared processes across teams
- Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
- Clear, engaging writing for email and landing pages
- Ability to travel to conferences and events as needed
- Bonus: Security or infrastructure industry experience
- Bonus: Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
- Bonus: Experience planning events
- Bonus: Co-marketing with cloud providers or channel partners
Benefits:
- Remote work anywhere in the US
- Paid time off
- Health insurance
- Work equipment provided
- Opportunity to shape a growing marketing function and see the direct impact of your work
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