Digital Analytics Analyst
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Job Description
Digital Analytics Analyst supporting customer-focused initiatives within Great American Insurance Group. Managing digital analytics tools and translating complex data into actionable insights for business impact.
Responsibilities:
- develop and implement data analysis strategies aligned to business objectives
- define, implement, and validate key performance metrics and KPIs
- configure and maintain digital tracking across platforms and analytics tools
- perform complex analysis across large and disparate datasets
- build dashboards and reports that clearly communicate insights and trends
- identify actionable insights that improve customer experience and inform strategic decisions
- translate data into clear, compelling narratives for stakeholders
- partner with business and product stakeholders to translate objectives into measurement strategies and requirements
- write user requirements, use cases, and documentation to support analytics implementation and reporting
Requirements:
- 3+ years of experience in digital analytics, product analytics, or data science
- Demonstrated hands-on skills with SQL, JavaScript, Google Tag Manager, Google Analytics 4 (GA4), Power BI or Tableau
- Background working with behavioral analytics tools (Quantum Metric a plus, or similar platforms)
- Working knowledge of Snowflake, including querying and data exploration
- Hands-on expertise implementing and managing analytics through Google Tag Manager, including dataLayer design and governance
- Familiarity with consent management platforms (e.g., TrustArc or similar) and privacy regulations (e.g., CCPA and GDPR)
- Proficiency working with cloud data platforms such as Snowflake or BigQuery
- Skilled in building dashboards and visualizations in Power BI or Tableau
- Exposure to A/B testing, experimentation frameworks, or optimization methodologies
- Track record supporting cross-functional teams including Product, UX, IT, and Marketing and Branding
Benefits:
- medical, dental, and vision coverage
- wellness plans
- parental leave
- adoption assistance
- tuition reimbursement
- Paid Time Off
- paid holidays
- 401(k) plan with company match
- employee stock purchase plan
- commuter benefits
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