Digital Communications Manager
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Job Description
Digital Communications Manager leading Tiko’s digital engagement strategies to support fundraising and visibility. Focused on storytelling and digital marketing effectiveness for impactful communication.
Responsibilities:
- Support and contribute to Tiko’s corporate communications strategy, ensuring alignment with organisational priorities and fundraising objectives.
- Lead global digital marketing strategies, with a strong focus on fundraising, donor acquisition and engagement through digital channels.
- Drive audience growth and engagement, with particular focus on strengthening Tiko’s professional authority on LinkedIn.
- Manage and optimise Tiko’s website, ensuring strong performance, usability and user experience across devices.
- Oversee Tiko’s overall digital presence, producing high-quality multimedia content such as short videos, reels, graphics and carousels to maximise reach and engagement.
- Guide and evaluate digital campaigns using Google Analytics and advanced SEO techniques, grounded in a strong understanding of Google’s core algorithm and search behaviour.
- Lead the commissioning of digital storytelling assets, including short films and campaign videos, working with external suppliers where needed.
- Drive content innovation through creative thinking and strong conceptual development.
- Act as a key digital expert within the communications team, producing high-quality editorial content and responding proactively to evolving digital trends.
Requirements:
- Bachelor’s degree or higher in Marketing, Communications, Business, or equivalent professional experience.
- At least 6 years of proven experience in international digital marketing, with exposure to Europe and US markets, and a strong portfolio of impactful work.
- Experience designing and executing digital-first B2C or B2B strategies.
- Strong web management experience, including advanced use of WordPress, Google Analytics, Google Tag Manager and Search Console.
- Working knowledge of web fundamentals such as HTML, CSS and JavaScript, and the ability to apply UX and UI principles to digital marketing.
- Experience managing corporate social media and email platforms such as LinkedIn, Bluesky and Mailchimp, including associated risk management considerations.
- Excellent editorial writing, editing and storytelling skills across multiple digital formats, with a focus on donor and partner engagement.
- Strong capability in performance tracking and audience analysis, adapting content and strategy based on user behaviour and results.
- High proficiency in design and multimedia tools, including Adobe Creative Suite (Adobe XD, Illustrator, InDesign, Premiere Pro) and rapid design platforms such as Canva.
- Exceptional written and verbal communication skills, with the ability to balance clarity, assertiveness and diplomacy.
- Strong analytical mindset and a keen interest in digital trends and the future of digital communications technologies.
Benefits:
- Benefits and allowances tailored to your location.
- Flexible work arrangements, including remote or hybrid options where applicable.
- A personal development budget of €500 per year to invest in your professional growth - whether through training, certifications, or career advancement opportunities.
- Comprehensive time-off package, including 5 days of wellness leave, all regional public holidays, maternity and parental leave according to local regulations, and unlimited holidays subject to team coordination.
- The opportunity to shape a growing, impactful product and leave your mark on how we work.
- A culture built on trust - we believe you’ll do your best without the need for unnecessary rules or micromanagement.
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