Digital Marketing Analyst I
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Job Description
Analista de Marketing Digital monitorando dados orgânicos, tráfego e dashboards na Ânima Educação. Apoio à análise tecnológica e à transformação educacional.
Responsibilities:
- Support the consolidation and organization of data related to the organic performance of websites using GA4, GSC, and Semrush
- Assist with using Databricks for data analysis and visualization
- Contribute to the daily monitoring of traffic metrics, browsing behavior, and website health
- Assist in creating and maintaining performance and customer journey dashboards
- Support the documentation of standards and criteria used for ongoing monitoring
Requirements:
- Currently pursuing or have completed a bachelor's degree in Statistics, Marketing, Business Administration, Computer Science, Engineering, Advertising, or related fields
- Teamwork skills
- Strong interpersonal skills
- Strong verbal and written communication skills
- Logical reasoning and an interest in data and technology
- Knowledge of or interest in tools such as GA4, SQL, and Databricks
- Knowledge of marketing strategies
- Knowledge of Facebook Ads
- Knowledge of digital marketing
- Customer-focused approach
Benefits:
- Tuition assistance
- Option to nominate two people for tuition assistance
- Wellness and Quality of Life Program
- TotalPass
- Zenklub
- ECOA – Ânima Corporate School, offering more than 100 free courses
- Birthday day off
- Half-day paid leave on the birthday of a child up to 16 years old
- People Value Program: gift cards for educators during significant life events, such as marriage, the birth of a child, or earning a new degree
- Medical insurance
- Dental insurance
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