Digital Marketing Leader
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Job Description
Digital Marketing Leader driving customer acquisition, market launches, and digital performance for WeLink’s high-speed wireless internet networks. Owning strategy across paid media, SEO, community marketing, and analytics.
Responsibilities:
- Own and execute WeLink's marketing strategy across consumer, community, and government-funded initiatives
- Develop integrated marketing plans, budgets, timelines, and KPIs supporting market expansion, brand awareness, lead generation, and subscriber growth
- Identify opportunities to reach target audiences, improve customer acquisition, and increase marketing effectiveness
- Lead paid digital advertising across Google, Meta, and other relevant platforms
- Develop and test audience targeting, geographic targeting, creative, messaging, and promotional strategies
- Monitor and optimize CPL, CAC, conversion rates, and ROI
- Use campaign data, customer insights, and market trends to improve and scale successful initiatives
- Partner with sales and operations teams to strengthen lead management, conversion, and customer acquisition processes
- Improve landing pages, website messaging, user experience, and conversion paths
- Lead SEO initiatives and explore AI-driven search, AEO, and GEO opportunities
- Monitor website analytics, traffic sources, user behavior, and conversion performance
- Lead marketing strategy and execution for the Los Angeles County Broadband Network and other market expansion initiatives
- Coordinate integrated local campaigns, direct mail, outdoor advertising, community events, and neighborhood outreach
- Develop local subscriber acquisition strategies, promotional messaging, and campaign materials
- Build relationships with community organizations, local partners, and project stakeholders
- Plan and promote community events, coordinate logistics, and implement lead follow-up strategies
- Manage marketing budgets, advertising spend, vendor relationships, and campaign production schedules
- Obtain vendor quotes, coordinate deliverables, review invoices, and monitor spending
- Maintain campaign plans, creative assets, marketing calendars, and project documentation
- Establish and maintain marketing KPIs
- Evaluate digital and offline channel performance and provide actionable recommendations
- Prepare performance updates and strategic recommendations for company leadership
- Report directly to the CEO
Requirements:
- Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results
- Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads
- Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization
- Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions
- Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing
- Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously
- Excellent communication, project management, and cross-functional collaboration skills
- Balance of strategic thinking and hands-on execution
- Expertise in the full Adobe Creative Suite and Google Suite tools
Benefits:
- Medical insurance, including an employer HSA contribution
- Dental and vision insurance
- Short-term and long-term disability coverage
- 401(k) with company match
- Paid time off (PTO)
- Ability to work remotely from the following states: Arizona, California, Colorado, Florida, Georgia, Massachusetts, Nevada, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia
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