Digital Marketing, Paid Search (PPC) Strategist
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Job Description
Paid Media Strategist managing paid search, social, and display campaigns for digital marketing clients. Optimizing accounts, analyzing performance, and presenting growth recommendations.
Responsibilities:
- Lead, maintain, and continuously optimize client accounts
- Demonstrate understanding of clients’ goals and business objectives
- Create decks reporting campaign performance
- Present strategy and optimizations to clients in person, by video, and/or by call
- Provide internal and external project status reporting
- Identify additional growth opportunities in other marketing channels
- Develop, implement, and manage paid search, paid social, and display marketing strategies
- Use campaign data to recommend and implement optimizations
- Extract insights from campaign data, identify trends, and provide proactive recommendations
- Develop new campaigns and edit existing campaigns using search marketing tools and third-party software
- Manage and adjust campaign budget allocation
- Advise clients on the latest online search marketing trends
Requirements:
- Bachelors Degree
- 3 years of Paid Media (search and social) experience at a digital marketing agency
- Deep understanding of clients’ goals and business objectives
- Experience using Google, Bing, Facebook, LinkedIn, Twitter, Pinterest, and Marin
- Ability to extract insights from campaign data and identify relevant trends
- Ability to develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting
- Ability to stay up-to-date on online search marketing trends
Benefits:
- Medical, Dental, Vision, Short-Term Disability, and Life insurance
- 401(k) plus match, to help plan for your future
- Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatherings
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