Digital Marketing Specialist
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Job Description
Digital Marketing Specialist optimizing marketing strategies for eCommerce brands. Managing customer engagement and retention initiatives while maximizing growth opportunities remotely from anywhere in the US.
Responsibilities:
- Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging
- Manage customer lifecycle journeys to improve activation, engagement, and retention metrics
- Monitor performance and recommend improvements based on data and customer behavior
- Identify opportunities to test and experiment with new lifecycle strategies that drive growth
- Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value
- Own and optimize acquisition channels, including app listing optimization, website content, and landing pages
- Manage and optimize paid advertising campaigns across relevant channels
- Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights
- Manage and optimize growth-focused partnerships, including managing our affiliate program to drive engagement and revenue
- Track performance of partnership-driven initiatives and provide insights to improve results and scale successful collaborations
- Create and maintain help center and support content, including articles, FAQs, and onboarding guides
- Continuously evaluate and improve marketing workflows, processes, and automation
- Independently manage small to mid-sized marketing projects, including planning, execution, and reporting
- Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns
Requirements:
- 3 years of experience in lifecycle marketing and growth marketing
- Experience managing paid ads, email marketing, and marketing automation platforms
- Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI
- Experience managing marketing projects and timelines independently
- Excellent communication and collaboration skills
Benefits:
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
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