Digital Marketing Specialist, Part-Time
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Job Description
Part-time digital marketer growing NORY’s NYC and Boston STEM camp enrollment. Creating multimedia content, optimizing SEO, and managing Instagram and YouTube campaigns.
Responsibilities:
- Develop and refine a data-driven customer acquisition strategy for key segments within the NYC parenting and education markets
- Produce and manage marketing content, including short-form videos, images, and brand narratives
- Implement SEO best practices and conduct keyword research
- Optimize website content for organic search visibility
- Manage and optimize digital channels, primarily Instagram and YouTube
- Evaluate engagement metrics and adjust strategies
- Track and analyze cross-channel campaign performance and SEO effectiveness
- Translate analytical insights into strategic roadmaps
Requirements:
- Demonstrated success in digital marketing within the NYC education and parenting sectors
- Strong emphasis on data-driven decision-making
- Advanced multimedia content creation skills
- Robust portfolio showcasing video production, graphic design, and written copywriting
- In-depth knowledge of behaviors, trends, and priorities unique to the NYC parenting community
- Resume
- Case studies or examples of successful marketing campaigns executed in the NYC parenting and education markets
- Documentation of data-driven results, such as conversion growth, engagement rates, and ROI metrics
Benefits:
- Flexible virtual work environment
- Flexible schedule, with 10–30 hours per week
- Part-time work arrangement
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