Digital Web Content Specialist
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Job Description
Digital Web Content Specialist managing SEO, provider profiles, and website content for Franciscan Health. Publishing digital content across web, blog, and social media platforms.
Responsibilities:
- Create, edit, and publish website content, including page updates, provider profiles, and location/facility information
- Perform basic HTML edits to clean up and correct source-level code
- Write and optimize web copy, metadata, and page elements for organic search visibility
- Add and maintain events, news releases, and other time-sensitive website content
- Maintain content according to design, brand, style, and corporate governance standards
- Identify and source multimedia assets such as images and video
- Implement editorial concepts and campaigns
- Contribute to UX design and content layout discussions
- Write content for websites, blogs, and social media
- Conduct competitor analysis and monitor healthcare digital marketing trends and best practices
- Assist with strategies supporting digital lead generation goals
Requirements:
- Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related field required
- 2 years of experience in digital content marketing, website management, organic digital, SEO or related area required, preferably in a healthcare environment
- Travel required up to 20%
Benefits:
- Comprehensive benefit offerings for eligible employees
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