Direct Response & Direct Mail Manager
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Job Description
Digital & Direct Response Manager executing direct mail, email and online fundraising strategies for American Forests. Collaborating across teams to optimize fundraising efforts and technology stack.
Responsibilities:
- Execute the annual direct response plan across direct mail, email and online giving including acquisition, renewal, year-end, special appeals and monthly/sustainer giving
- Work with campaign creative direction, copy and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency
- Manage segmentation, list selection, testing and donor journeys to grow retention, average gift and sustainer conversion
- Own program analytics by tracking costs, response, revenue and ROI by channel and campaign, and reporting results to leadership
- Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot
- Ensure donor data integrity, gift coding accuracy and compliance with USPS nonprofit mailing and fundraising regulations
- Partner with development, communications and finance to align messaging, budgets and revenue targets
Requirements:
- 5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting
- Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis
- Hands-on experience with fundraising/CRM and marketing platforms (Luminate and/or HubSpot strongly preferred)
- Strong analytical skills and comfort with segmentation, testing and ROI reporting
- Excellent project management and vendor-management skills
- Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.
Benefits:
- health and wellness coverage
- work-life balance
- financial security
- vacation and sick leave
- paid holidays
- 401(k) with match
- flexible spending accounts
- disability insurance
- life insurance
- AD&D insurance
- parental bonding leave
- bereavement leave
- employee assistance program
- technology stipend
- pet benefits
- military leave
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