Director, Marketing – Digital Procurement Network, Supply Chain
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Job Description
Director of Marketing for Digital Procurement Network & Supply Chain at Buyers Edge Platform. Leading marketing strategy and execution for revenue growth across two core divisions.
Responsibilities:
- Own revenue outcomes and accountability: Partner with Division Presidents to define annual marketing-attributed revenue targets and KPIs. Build integrated marketing strategies that drive customer acquisition, pipeline growth, and revenue. Track performance quarterly and adjust strategy based on data and market dynamics.
- Develop and execute integrated go-to-market strategies: Design comprehensive marketing plans across paid media, content, events, and lifecycle marketing. Segment and target key buyer personas across operators, distributors, and manufacturers. Define channel mix and investment strategy aligned to customer acquisition goals and ROI targets.
- Execute through centers of excellence: Partner with Paid Media, Content & Brand, Events, and Marketing Operations leaders to operationalize strategies and drive execution at scale. Prioritize initiatives based on revenue impact. Provide strategic direction while empowering teams to optimize and innovate within roadmaps.
- Drive customer acquisition across key segments: Own customer acquisition strategy for operator, distributor, and manufacturer segments. Develop targeted campaigns that drive awareness, consideration, and conversion. Measure customer acquisition cost, lifetime value, and retention metrics. Optimize campaigns to improve efficiency and scale.
- Build brand positioning and market narrative: Work with division leaders to develop differentiated, compelling positioning for DPN and Supply Chain. Own the narrative around customer value, competitive advantage, and market leadership. Ensure positioning is consistently applied across all customer-facing channels and touchpoints.
- Establish measurement and analytics rigor: Define clear KPIs across customer acquisition, pipeline, revenue, and efficiency. Build dashboards and reporting cadences that track marketing performance against targets. Translate data into actionable insights and strategic recommendations for optimization.
- Drive cross-sell and expansion opportunities: Develop strategies to expand relationships with existing customers. Identify and activate opportunities for customers to engage with adjacent solutions within the BEP portfolio. Measure expansion revenue contribution to overall division growth.
- Lead channel partner and strategic initiative programs: Build integrated partner marketing and channel activation programs. Develop co-marketing strategies, incentive programs, and joint go-to-market initiatives. Track partner engagement, participation, and revenue contribution.
- Support M&A go-to-market strategy: As new brands and solutions are acquired, partner with Content & Brand leadership on positioning while owning the marketing go-to-market plan. Define customer acquisition strategy, segment targeting, and channel approach for acquired assets.
- Build and mentor marketing leadership: Lead a team of marketing professionals and set high standards for strategic thinking and campaign excellence. Develop talent and coach team members to own revenue outcomes.
Requirements:
- 10+ years in B2B marketing leadership roles, with experience owning marketing strategy and accountability for revenue-generating divisions or business units
- Track record of driving named revenue or customer acquisition outcomes through integrated marketing strategies—ability to connect marketing activities to business results
- Experience building go-to-market strategies for B2B marketplaces, networks, or multi-sided platforms (highly preferred)
- Strong analytical and measurement mindset with ability to define KPIs, track performance, and optimize marketing based on data and ROI
- Experience managing marketing budgets, optimizing channel ROI, and making resource allocation decisions based on revenue impact
- Strong cross-functional partnership skills—ability to work effectively with sales, product, operations, and executive leadership to align strategy and drive results
- Experience with event marketing, partner programs, and channel activation
- Ability to think strategically and partner with C-suite stakeholders while remaining hands-on in strategy development and campaign execution
- Strong communication, presentation, and stakeholder management skills; comfort influencing and driving alignment across matrixed organizations
- Nice to have: Foodservice, hospitality, procurement, or B2B marketplace industry experience
- Nice to have: M&A and go-to-market integration experience
- Nice to have: Experience building incentive programs or manufacturer co-marketing initiatives.
Benefits:
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
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