Director, Marketing Operations
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Job Description
Marketing operations director scaling Diversified's marketing technology, analytics, and demand generation operations. Building systems that improve pipeline growth, revenue attribution, and cross-functional performance.
Responsibilities:
- Build and scale the operational foundation powering Diversified's marketing organization and demand generation engine
- Oversee marketing technology, demand generation operations, analytics, reporting, project management, and process optimization
- Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem
- Develop and maintain scalable marketing operations processes, workflows, and governance standards
- Drive continuous improvement initiatives enhancing marketing effectiveness, efficiency, and scalability
- Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes
- Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities
- Build operational frameworks supporting demand generation, account-based marketing, and revenue marketing programs
- Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution
- Establish performance measurement frameworks, attribution models, dashboards, and executive reporting
- Own website, campaign, and digital analytics across marketing channels
- Develop KPI reporting and insights enabling data-driven decision making
- Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI
- Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management
- Foster operational excellence, accountability, collaboration, and continuous learning
- Manage priorities, resources, and team performance to support business objectives
- Administer the marketing operations budget and support financial planning, reconciliation, and optimization
- Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals
- Evaluate and recommend technology investments supporting organizational growth and marketing effectiveness
Requirements:
- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field
- 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles
- Demonstrated experience managing marketing technology platforms and marketing automation systems
- Strong analytical, reporting, and performance measurement capabilities
- Experience leading cross-functional initiatives and operational transformation projects
- Proven ability to build scalable processes, systems, and frameworks that support business growth
- Preferred: Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization
- Preferred: Experience integrating marketing automation platforms with CRM and sales technology ecosystems
- Preferred: Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution
- Preferred: Experience leading distributed or global teams
- Preferred: Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics
- Preferred: Experience working closely with sales organizations and revenue operations teams
- Preferred: Exceptional communication, stakeholder management, and organizational leadership skills
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