Marketing Automation Specialist
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Job Description
Marketing Automation Specialist managing Salesforce email automation for Colorado Christian University’s adult and graduate online education programs. Creating lead-nurturing campaigns, optimizing engagement, and maintaining CRM data.
Responsibilities:
- Oversee content creation, coordination, strategy, maintenance, and delivery of email marketing for CAGS/CCU Online
- Use Admissions software and systems, primarily the CRM and email automation tools
- Perform data processing, content creation, email marketing, and strategic planning
- Create and execute strategic, creative, and personalized email communication workflows for lead nurturing using Account Engagement and Salesforce
- Use reporting and data sets to optimize targeting, strategy, and efficiency
- Update, maintain, and expand the lead-nurturing email template catalog
- Forecast engagement strategies based on performance and industry insights
- Optimize email templates for mobile, desktop/browser viewing, and email platforms
- Monitor Salesforce and Account Engagement integration
- Maintain a clean and compliant database
- Design compelling HTML emails and email templates
- Maintain brand integrity across digital channels
- Compose professional and conversational emails compliant with the CCU Writing Style Guide and marketing strategy
- Monitor and optimize email campaigns
- Increase funnel activity through compelling and effective emails
- Support lead management operations by monitoring requests, troubleshooting lead record issues, and maintaining CRM and marketing automation records
- Set and meet quarterly engagement goals
- Troubleshoot technical issues and streamline workflows
- Collaborate with marketing team members
- Perform data analysis and reconciliation and produce operational reports from internal and external databases
- Perform other assigned duties contributing to University growth and success
- Report to the Marketing Director for CAGS/CCU Online
Requirements:
- Bachelor’s degree and at least 2 years of marketing experience
- Excellent computer skills and proficiency in Microsoft Office Suite and data management tools
- Proven experience managing, customizing, and maintaining Salesforce CRM data, including data management, reports, and dashboards
- Hands-on experience with Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics
- Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences
- Ability to research, analyze, and implement best practices for organizational effectiveness
- Excellent interpersonal skills and a collaborative team-oriented positive attitude
- Effective written and verbal communication skills with exceptional innovation and creativity skills
- Ability to think critically and creatively to solve problems and create engaging content
- Fundamental knowledge of HTML/CSS
- Demonstrated project management and collaboration skills with a self-starting and results-driven attitude
- Detail-oriented mindset and ability to manage multiple projects and priorities while maintaining high quality
- Proven success managing marketing automation campaigns
- Ability to work effectively as a team member and individual contributor
- Professional demeanor, good judgment, and spiritual maturity to handle confidential information discreetly
- Committed follower of Jesus Christ and agreement with CCU’s evangelical mission, Statement of Faith, lifestyle expectations, and Strategic Priorities
- Regular meaningful involvement in a Bible-believing evangelical local church
- Knowledge of the Word of God and passion for Christian education
- May be required to work occasional irregular hours, including some nights and weekends
- May occasionally lift or move up to 25 pounds
Benefits:
- Tuition waiver program
- Excellent healthcare
- Generous paid time off
- Matching 403(b) retirement plan
- Additional organizational paid benefits
- Voluntary benefit offerings
- Competitive compensation and benefits packages
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