Email Marketing Specialist – Automation
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Job Description
Email marketing specialist managing automation, campaigns, and lead generation for SyncEzy’s B2B SaaS integrations. Optimizing lifecycle emails and partnering with Sales to convert warm leads.
Responsibilities:
- Build, segment, test, schedule, and optimize product updates, case studies, webinar invites, and outreach emails
- Manage complete lifecycle email operations for major trade shows
- Oversee outbound marketing emails, deliverability, and reply tracking
- Hand off warm leads directly to Sales
- Test subject lines, copy, and send times to optimize engagement
- Adapt approved messaging to target audiences and write concise email copy
- Maintain an advance email calendar for product updates, events, and releases
- Partner with Sales to build and optimize email templates, cadences, and objection-handling playbooks
- Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation
- Ensure accurate campaign attribution, source tagging, and lead imports in the CRM
- Source new leads via BuiltWith and Prospeo
- Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations
- Develop and implement global marketing strategies for SyncEzy, a B2B SaaS integrations company
- Report to the Growth Marketer and work closely with Sales
Requirements:
- 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company
- Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered
- Confident with segmentation logic, lists, suppression, and CRM data
- A working grasp of customer data and analytics
- Experience running sales cadences or working closely with a sales team
- Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction
- Comfortable with basic reporting in spreadsheets or a BI tool
- Clear written English and the judgement to know when copy needs another look
- Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US
- A very good internet connection: 100 Mbps minimum
- A proper work desk/setup at home and a quiet place to work
- A Laptop / Computer during your probation period
- Excellent English communication skills, written and verbal
Benefits:
- Allowance for Internet / Phone costs
- Company Hardware is provided after completing probation
- Flexible, family-friendly & fun work environment
- Continuous development and education allowances
- Excellent growth opportunities, and growth into leadership for the right candidate
- Generous policies around leave / social and training allowances
- Zero Commute, Work while you work, play while you play—perfect Work / Life balance
- A TRUE Remote / Work from Home position
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