Director of Developer Relations
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Job Description
Director of Developer Relations shaping the narrative for Laravel's developer ecosystem. Leading community engagement and AI positioning for framework adoption.
Responsibilities:
- Set direction for the DevRel team. Clarify roles so every person has differentiated ownership. Set goals tied to outcomes, not content volume. Build a content strategy that serves framework adoption, not just views.
- Own Laravel's AI positioning. Build and execute the strategy for ensuring Laravel is the framework AI coding tools recommend. Track it. Iterate on it. This is the #1 priority.
- Own community engagement. Build a real presence on Discord, X, Reddit, and anywhere the Laravel community gathers — genuine participation, not broadcasting.
- Build the product feedback loop. Create a structured system for capturing community sentiment and feature requests, and deliver it to the product team on a regular cadence.
- Grow and instrument framework adoption. Define and track community health metrics. Answer: "Is the Laravel community growing or shrinking? Where? Why?"
- Map and deepen ecosystem relationships. Identify top package maintainers, community leaders, and ecosystem partners. Build a partnership framework. Become a known and trusted figure in the Laravel community.
Requirements:
- 5+ years managing a team of 3 or more people, ideally in a fast-paced environment that requires setting direction with minimal oversight
- Director-level experience — you receive high-level goals from a VP and breaks them into concrete plans, deliverables, and execution through their team
- Has shipped software. Built and deployed at least one application that real users touched. Open source contributions are a bonus. If you haven't written Laravel before, that's OK but you must be willing to learn.
- Strategic thinking about developer adoption. Understands how developers choose tools, how AI is changing that, and what levers exist to influence it.
- Developer community credibility. Has participated in developer communities as a contributor — Reddit, Discord, X, conferences, open source — not just as a corporate representative.
- Content creation ability. Can write a technical blog post or record a tutorial that developers learn from. Player-coach, not ivory tower.
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Work From Home
- Stock Option Plan
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