Director, Product Marketing – GTM Engineering
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Job Description
Director of Product Marketing and GTM Engineering at Levanta, an affiliate marketing platform. Responsible for messaging, enablement, and building workflows to optimize GTM strategies.
Responsibilities:
- Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
- Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
- Partner with Product and GTM leaders on launches, packaging, adoption, and field readiness
- Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives
- Use AI to automate and accelerate the creation, adaptation, and maintenance of messaging and enablement materials
- Serve as a cross-functional expert on Levanta’s value proposition and educate teams on how we win
- Build and optimize workflows that improve lead generation, account research, segmentation, enrichment, and outbound support
- Identify high-leverage GTM bottlenecks and solve them with a mix of process, tooling, AI, and automation
Requirements:
- 3+ years of experience across product marketing, growth, GTM systems, revenue operations, or adjacent functions, with meaningful depth in product marketing and real hands-on exposure to automation / GTM engineering
- Required experience or background in one or more of the following: ecommerce marketing, affiliate marketing, creator marketing, influencer marketing, or partner marketing
- Strong product marketing fundamentals, including positioning, messaging, launches, enablement, and competitive differentiation
- Comfortable building workflows and automations yourself, not just defining requirements for others
- Strong cross-functional instincts and the ability to work effectively across Product, Marketing, Revenue, and leadership
- AI-native in your working style, with the ability to use modern tools and systems to create leverage
- Commercially minded, highly structured, and focused on output quality.
Benefits:
- A dynamic and supportive work environment where innovation and creativity are encouraged.
- Competitive salary and benefits package.
- Open vacation and sick policy, take the time you need.
- Opportunity for professional growth and advancement within a rapidly expanding startup.
- A culture that values diversity, inclusion, and the impact of every team member on our success.
- Must have a permanent address in one of our hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, or Washington.
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