Director, Web Strategy, Engineering
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Job Description
Director of Web Strategy leading New Relic’s web presence and team strategy. Overseeing development, optimizing performance, and collaborating across teams.
Responsibilities:
- Oversee and manage the team responsible for New Relic’s web presence.
- Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
- Oversee development team (internal developers and/or external agencies) in building and maintaining the website. (Global teams: US and IST)
- Partner with cross-functional teams (e.g. Product, Creative, Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives.
- Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
- Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
- Scale our GEO/AEO strategy and execution across our website as well as referral sites.
- Oversee the technical architecture, platform selection, and technology stack.
- Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
- Create comprehensive performance dashboards and regular reporting for stakeholders.
Requirements:
- Bachelor’s or Master’s degree
- 7-10+ years of experience in digital marketing, web strategy, or related roles
- Strong analytical skills with experience using web analytics platforms
- Understanding of SEO, SEM, and digital marketing best practices
- Excellent written and verbal communication skills
- Project management experience with the ability to manage multiple initiatives
- Experience leading web application development teams to deliver against KPIs at scale.
- Solid understanding of CSS, Git and JavaScript.
- Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
- Extensive experience planning and managing against concrete business performance objectives in a product-led software business
- Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
- Experience with content management systems and web technologies
- Fluency in English.
Benefits:
- healthcare
- dental
- vision
- parental leave and planning
- mental health benefits
- 401(k) plan and match
- flex time-off
- 11 paid holidays
- volunteer time-off
- other competitive benefits designed to improve the lives of our employees
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