Email Marketing, Customer Retention Manager
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Job Description
Customer Retention Manager für E-Commerce-Kunden bei RETITO, einer Beratung und Marketingagentur für Start-ups und Scale-ups. Betreuung von CRM-Systemen, Datenanalyse und Retention-Strategien.
Responsibilities:
- Manage clients’ CRM and email marketing systems
- Serve as the point of contact for all customer retention-related questions
- Contribute to developing results-oriented strategies and defining suitable KPIs, including ROAS, CAC, CTR, and CPC
- Identify untapped growth opportunities through data analysis and communicate findings to other departments or client teams
- Develop workflows for the continuous improvement of communication and reactivation initiatives in collaboration with client-side contacts
- Pursue ongoing professional development and research and test new tools, formats, and approaches to improve marketing performance
- Progress toward a team lead role in Customer Retention over the medium term
Requirements:
- Several years of experience in email marketing and working with relevant tools such as Klaviyo, Brevo, HubSpot, or similar
- Holistic understanding of online marketing and entrepreneurship
- Experience working with customer segments
- Experience in tracking, statistics, and data analysis
- Knowledge of GA4 and Looker Studio or similar tools
- Knowledge of HTML and CSS
- Excellent English skills
Benefits:
- Above-average, performance-based compensation
- Maximum flexibility and location-independent work through an all-remote philosophy
- Numerous professional development opportunities, including events, trade shows, and online courses
- Regular opportunities for team events, such as workations
- Occasional in-person meetings at team events or client visits
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