Senior Marketing Specialist – Retention, Loyalty & Growth
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Job Description
CRM and retention marketer driving Klaviyo, WhatsApp, subscription, and lifecycle growth for Löwenanteil, a German healthy-food startup. Improving retention, CLV, and repeat purchases.
Responsibilities:
- Own the CRM and retention strategy end to end
- Develop a clear CRM roadmap and independently prioritize the biggest opportunities to improve repeat purchase rate, retention, and Customer Lifetime Value
- Develop the campaign and communications strategy in Klaviyo
- Manage data-driven, segmented newsletters aligned with customer and business objectives
- Further develop customer lifecycle communications, from welcome and post-purchase messaging through cross-selling, upselling, replenishment, subscriptions, and win-back campaigns
- Build scalable automations
- Expand WhatsApp marketing, select suitable tools, and develop new CRM channels
- Further develop the subscription model in collaboration with relevant stakeholders
- Own the improvement of subscription conversion, subscription duration, and retention from a CRM perspective
- Develop data-driven hypotheses, prioritize experiments, and scale successful mechanisms
- Ensure clean, consistent data across the store, CRM, and messaging tools
- Manage performance using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient
Requirements:
- Several years of professional experience—ideally 5+ years—in CRM or retention marketing within e-commerce/D2C, preferably in the food or FMCG sector
- Understanding of how email, WhatsApp, subscriptions, and other CRM channels work together across the customer journey
- Ability to independently assess and further develop the required tech stack
- Deep expertise in Klaviyo
- Solid experience with Shopify, including events and data structures
- Demonstrated success in measurably increasing revenue, retention, and flow performance through CRM
- Ability to develop a CRM roadmap, build segments in Klaviyo, set up flows, configure tests, and analyze results
- Excellent written and spoken German
- An interest in nutrition, fitness trends, and the broader market is a plus, but not required
Benefits:
- The opportunity to independently shape a central business area and actively contribute to the growth of a dynamic startup
- An ambitious Löwenanteil team with a clear mission and a strong product
- Flexible working arrangements and flat hierarchies with a high degree of decision-making autonomy
- Personal and professional development opportunities
- Flexible remote work, with a modern coworking space in Oldenburg available for on-site visits and meetings
- Delicious food
- A generous employee discount on our products
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