Retention Specialist
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Job Description
Retention Specialist executing email and SMS campaigns for Homestead's eCommerce clients. Managing projects, QA, approvals, segmentation, and deployments across lifecycle marketing programs.
Responsibilities:
- Maintain visibility into campaigns, flows, deadlines, and deliverables across clients
- Follow up on outstanding assets, approvals, and feedback
- Identify and communicate risks and blockers
- Serve as an operational point of contact for clients
- Manage previews, approvals, assets, and updates
- Coordinate with Retention Strategists, copywriters, and designers
- Keep project management systems accurate and up to date
- Build and schedule email and SMS campaigns and flows
- Create segments, send previews, implement feedback, and manage deployments
- Support reporting and troubleshoot implementation issues
- Perform comprehensive QA before campaigns and flows go live
- Verify links, segmentation, personalization, UTMs, formatting, and scheduling
- Ensure work launches accurately, on time, and to Homestead's quality standards
Requirements:
- 2–5 years of experience in email/SMS, lifecycle marketing, marketing operations, or project management
- Highly organized and comfortable managing multiple clients and deadlines
- Strong client-facing communication skills
- Experience building campaigns, flows, segments, and performing QA
- Proactive, detail-oriented, and confident solving problems independently
- Comfortable with Asana, Slack, Google Workspace, and lifecycle marketing platforms
- Excited to use AI and automation to work more efficiently
- Able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones
Benefits:
- Fully remote role
- Standard business hours schedule aligned to ET, CT, MT, or PT time zones
- Affirmative action and equal opportunity employment
- Reasonable accommodation for individuals with disabilities
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