Facebook Ads Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Facebook Ads Specialist developing strategies and managing campaigns for US clients from Latin America. Focused on performance-driven results and client communication.
Responsibilities:
- Develop and launch comprehensive Facebook Ads strategies for a diverse portfolio of US clients, from initial research and audience identification to full-funnel campaign execution.
- Drive a high-tempo, methodical testing roadmap across creative, copy, and landing pages to continuously improve performance and uncover new growth opportunities.
- Analyze campaign performance, identify key insights, and communicate results and strategic recommendations clearly to clients and internal teams.
- Take ownership of client ad spend, ensuring efficient allocation, accurate forecasting, and delivering a strong return on investment (ROAS).
- Serve as a key point of contact for your accounts, expertly guide the internal & external stakeholders, understanding Client's business goals, and building trust through exceptional results and communication.
- Manage campaigns designed for every objective—from lead generation and engagement to direct sales—and ensure the tracking infrastructure (Pixels, GA4) is flawless.
- Act as our in-house expert on all things paid social, keeping the team and clients informed on the latest trends, platform updates, and strategies to maintain a competitive edge.
- Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow.
- Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback.
Requirements:
- 3+ years of hands-on experience managing performance-focused Facebook Ads campaigns, with a proven track record of driving leads and sales.
- Good conversational English and excellent written communication skills.
- Based in Latin America.
- Multi-Industry & Budgetary Expertise: Demonstrated ability to manage multiple client accounts across different industries and effectively manage significant marketing budgets.
- Deep Technical Proficiency: Hands-on expertise in setting up and troubleshooting Facebook Pixel, conversion events, and leveraging Google Analytics for attribution and analysis.
- Superior Time Management & Organizational Skills: An almost obsessive need to manage projects, meet deadlines, and handle a high volume of tasks with precision and autonomy.
- Big Plus (Bonus Points): 1+ years of experience in a Client facing role; 1+ years of working in an agency set-up.
Benefits:
- Work from anywhere in Latin America.
- Competitive compensation and an exciting growth plan tied to your performance.
- A Culture of Ownership & Ambition: Join a transparent, close-knit team where you’ll have real, hands-on ownership of your projects from day one.
- Opportunities for professional development.
Similar Jobs
Paid Media Specialist
Paid Media Specialist managing Meta Ads campaigns and optimizing WordPress landing pages. Collaborating remotely within a digital marketing team across LATAM regions.
Head of Growth – Performance Marketing
Head of Growth & Performance Marketing leading growth strategy and acquisition channels for Incard. Owning analytics and experimentation to drive business growth.
Google Ads Strategist
Google Ads Strategist leading paid search strategy and performance across Maxwood Furniture’s brand portfolio. Focused on driving revenue efficiency and reducing reliance on external agencies.
Senior Manager, Acquisition and Demand Generation
Senior Manager, Acquisition and Demand Generation at Buildertrend driving marketing strategies. Leading demand generation efforts to connect builders with tools for efficient business operations.
Technical CRM Campaign Manager
Technical CRM Campaign Manager focusing on CRM campaigns with tools like Salesforce Marketing Cloud. Collaborating on marketing automation projects for leading clients in various sectors.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist driving traffic and improving visibility for a large Amazon catalog. Collaborating within a global team in data-driven reseller strategies.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
Data-driven PPC & Listing Optimization Specialist focused on Amazon reseller strategies. Driving traffic and enhancing sell-through across a large catalog of 2,500+ ASINs.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist improving visibility and sell-through of Amazon catalog items. Focused on managed PPC campaigns, analysis, and optimization strategies.
Associate Campaign Manager
Associate Campaign Manager for ACS CAN managing public education and policy initiatives to reduce tobacco use. Collaborating with teams to execute state-by-state campaigns and story collection strategies.
Senior Demand Generation Manager
Demand Generation Manager at Workday driving global demand programs for pipeline contribution. Leading multi-channel integrated campaigns while collaborating with sales and marketing teams for measurable impact.
Demand Generation Manager
Demand Generation Manager responsible for leading campaigns to drive pipeline growth in B2B SaaS environment. Collaborating with teams for effective campaign execution and tracking results.
Paid Ads Specialist – Google, Meta, LinkedIn, YouTube
Paid Ads Specialist tasked with managing digital advertising campaigns across multiple platforms. Work remotely from the Philippines or South Africa with a focus on optimizing client marketing efforts.
Senior PPC Manager
Senior PPC Manager leading strategy and scaling performance for legal clients at Rankings.io. Mentoring team and overseeing large-scale campaign planning, budgeting, and performance optimization.
Paid Social Manager
Paid Social Manager leading social media strategies at Abe, focusing on B2B advertising campaigns. Collaborate to optimize LinkedIn ads and drive results for mid-market and enterprise clients.
Paid Social Manager
Paid Social Manager focusing on building social media advertising strategies for clients at Abe. Leading a team and driving successful paid social campaigns on LinkedIn.
Senior Paid Social Strategist
Senior Paid Social Strategist responsible for managing LinkedIn strategies for B2B clients in a growing agency. Overseeing social media accounts and executing paid media campaigns.
Senior Paid Social Strategist
Senior Paid Social Strategist overseeing Social Media accounts for B2B clients at Abe. Collaborate with teams to execute high-performing campaigns on LinkedIn and boost ROI.
Paid Social Strategist
Paid Social Strategist at Abe, a remote agency focused on LinkedIn and social media advertising strategies. Lead the execution of paid media campaigns and client account management.
Campaign Manager
Campaign Manager responsible for end-to-end marketing campaigns in B2B SaaS. Collaborating across teams to drive performance analytics and optimize outcomes for business communication solutions.
Intake Specialist – Legal Intake, Client Conversion Specialist
Intake Specialist managing client intake for legal services, working remotely from Brazil. Guiding clients through the intake process with professionalism and support.